Maybelline’s Beloved Baby Lips Just Got a Magical Upgrade
The world is full of narcissists. (Sorry, but it’s true.) At this point, personalized beauty has gone far beyond finding the right liner for your eye color or the perfect shade of blush to match your skin tone. We’re talking customization on another level: your pH balance. This summer, it seems like every brand is announcing the addition of color-changing lipsticks to its collection. The most recent one we’re stoked about? Maybelline New York Baby Lips Glow Balm.
Yes, we realize mood-shifting beauty is not a new concept (hi, everyone who grew up in the ’80s or ’90s!), but science-based, shade-shifting lipsticks are definitely having a moment. First, Lipstick Queen expanded its Frog Prince line beyond lipstick to include a magical green cream blush and shimmering gloss that turns pink upon application. Then M.A.C. released its Tender Talk collection, which includes five smart lip conditioners that show up as different shades on different people. While we’re excited about both, an affordable drugstore option was definitely missing from the mix.
Enter Baby Lips in My Pink. The Best of Beauty–winning lip treatment is already a cult favorite among lip-balm devotees. (Seven tubes of Baby Lips are sold every 15 seconds. Let that sink in.) If you’re obsessed with the original, as we are, chances are you’ll be a fan of this playful, just-as-moisturizing take on the sheer stick. After you swipe it on, it adjusts to your natural pH level and can show up as one of a range of shades from soft rose to a bright pink. (We’d like to think we’re watching magic taking place, but it turns out it’s just chemistry.) And at $4 a pop, it’s one of the more affordable options to pick up this summer.
Watch Lucy Hale Play Obsessed or Unimpressed:
This originally appeared on Allure.
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