This Is the First Model With Albinism to Be the Face of a Major Beauty Brand
If we’re talking drugstore makeup, it’s hard to beat Wet n Wild. It might come as a surprise, but the brand most people know for its affordable products has seriously upped its quality over the past few years. It’s got an abundance of unexpectedly great options for the cost: liquid lipsticks that stay on all day, highlighters that deliver the ideal amount of shimmer. The quality rivals what you’ll find in specialty stores, and now the brand is bringing that same headway to its campaigns. On Tuesday (October 10) Wet n Wild unveiled its latest crop of brand ambassadors, which includes model Diandra Forrest as one of its new faces, officially making her the first albino woman to front a mass beauty campaign.
If Forrest looks familiar, that’s because you’ve likely seen her face around lately. She’s been in Calvin Klein ads, on runways, in Glamour‘s April 2017 issue as part of our “America the Beautiful” package—oh, and even a music video for Beyoncé (NBD). She joins four other women as part of Wet n Wild’s #BreakingBeauty campaign—including Valentijn de Hingh, a transgender model and writer, and Mama Cāx, a writer and activist are also on the roster—which is part of the brand’s decision to more actively celebrate diversity and inclusion. Per Forrest’s Instagram, the campaign aims to “focus the limelight on physical characteristics we’ve been trained to cover up, disguise, or distract from.”
As she told Glamour back in April, the shift toward broadening norms and better representation has been a long time coming. “There are a lot more women of color being represented in a beautiful light,” she said. “There weren’t for a while, and even just different looking people [you’re seeing a lot more of]—like Winnie Harlow, who has vitiligo. The more models there are with different looks, the more role models there will be. And I think that’s great.”
View on Instagram
“With my albinism, I get so many messages from people who are happy [to see me]. People are becoming a lot more open-minded, and tolerant and understanding,” Forrest continued. And as she wrote on Instagram last month, “It may be hard for some to hear the reality about an industry that is vastly loved, but the lack of diversity, objectification, pressure to do things that compromise who you are, payments issues, are all very real. We have come far but can go further and breaking silence creates change.”
As a since-viral tweet from another woman with albinism demonstrated, the beauty industry has a long way to go. But more than ever, brands that make it a point are reaping the rewards, as are the women buying from them.
-39 Game Changers Who Are Redefining “American Beauty”
-You Need to Hear This Billion-Dollar CEO’s Powerful Stand Against ‘Unattainable’ Beauty Ads
-Model Paloma Elsesser Just Shut Down the Idea That ‘Being Fat’ Is Something to Be Ashamed Of