Apparently the new thing to do on Instagram is re-create the most-liked picture of 2015: Kendall Jenner’s hair heart.

Wondering how to re-create it? Unless you have really long arms and a mirror on your ceiling (hey, no judgment) this is a two-person job. Perhaps the most helpful tip from the bunch is a time-lapse video by Tokyo hairstylist Ryoji Imaizumi, who shows us how he uses chopstick-like tools to nudge stands into heartlike shapes around a model’s head. But you don’t have to be a professional to pull it off. A quick search of the hashtag #hearthair shows regular, non-hairstylist women have been hitting the nail on the head too. What’s interesting is a lot of the re-creators are opting to hide their faces, something Jenner didn’t do in her own shot. Perhaps it’s an unconscious comment on the Kardashian-Jenner complete lack of anonymity. Or maybe people just think it looks flirtier that way.

We find this whole thing kind of silly in truth, but it’s harmless fun and a bestie-bonding moment in the making. Overall, a much better Kardashian-Jenner social media movement than the #kyliejennerlipchallenge. Let’s all say a silent prayer that that finally died out.

Here is Jenner’s original (3.4 million likes and counting) photo:

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And here’s a small sample of women who have re-created it:

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And now a word on taking the best selfies ever: