Did Taylor Swift Just Sneak Her Next Single Into This UPS Commercial?
Taylor Swift certainly kicked off the Reputation era with a bang. She teased and announced the new album, released two singles, and dropped one music video all within 12 days. That all gave us plenty to talk and theorize about, but there hasn’t been anything else from the singer since the beginning of September, other than some behind-the-scenes videos from the “Look What You Made Me Do” video. With a little over a month left before the full album comes out, we’ll likely get at least one more single before then. And in typical Taylor fashion, we’ll likely have no clue when it’s coming. But! Thanks to some superfan sleuthing, we might have already gotten a teaser of her next song without realizing it.
Part of her rollout for Reputation included a partnership with UPS as the “official delivery partner” of her new album, complete with Swift-branded trucks driving around various cities in the U.S.
Then UPS released a video to announce the partnership that features a Reputation-era Taylor packing up a box while the instrumentals from “LWYMMD” plays in the background. UPS uploaded another Taylor-related video last week (which, we’d like to point out, is labeled as “Unlisted” on YouTube, which may mean no one was supposed to find this video yet) that features an electronic background track with what sounds like sped-up female vocals. Take a listen:
So of course, a tech-savvy Swiftie slowed down the track and, yep, it does sound a lot like Taylor, specifically Taylor singing the words “rip off the page.” So naturally people are now convinced Taylor’s next single will be called “Rip Off the Page.” Check it out for yourself:
Now, we won’t get carried away and say that’s the next single with confidence, but this theory stands up pretty well.
Why would UPS play another artist’s song in a video about Taylor Swift when they have this huge partnership with her? And since it’s a song with lyrics, it’s not just random stock music.
Since the video is “Unlisted” and not currently on UPS’ public profile, it’s got us thinking this may have been a mistake anyone found it at all and was just uploaded in advance of it being promoted. Which might mean this theoretical new single is being released soon.
We all know Taylor Swift is the most detail-oriented person alive and nothing she does is an accident. So we honestly doubt she approved a video without hyper-specifying the exact music used. But whether she approved this under-the-radar release of the video is yet to be seen.
Unfortunately, we’ll just have to wait and see when Taylor wants to actually release her next single, but until then we’ll be listening to this 24-second clip of what’s sure to be a total bop.
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