Gigi Hadid Designed a Festive Flat for Stuart Weitzman
Gigi Hadid is first and foremost known as a model, but her business empire is rapidly expanding—see: her successful clothing line with Tommy Hilfiger and her newly-minted makeup collection with Maybelline. But Hadid cares about making collaborations that are true to her style, and not just stamping her name on any item available. “[It’s] kind of my responsibility as a collaborator [to] bring something that is genuine,” Hadid tells Glamour (two days after accepting her 2017 Women of the Year award, by the way.) Her latest project is her most personal and wearable yet, a continuation of her partnership with Stuart Weitzman. Today, she released two new mule styles, called the “EYELOVE” and “EYELOVEMORE,” her second collection as a designer for the brand.
Her first collaboration with Stuart Weitzman was on the Gigi Boot, which was released last year and sold out rapidly, with proceeds going to the charity Pencils for Promise. “I knew it would speak to people,” she says of her original shoe’s mission and its super-cute design. “I knew that that would be something that naturally people would like. I think that hopefully people love to know now that if you bought a shoe last season, your money has been put into schools [through Pencils for Promise].”
For her second shoe, Hadid wanted to stay committed to a charitable outcome while creating a shoe that she’d actually wear IRL. A mule slide was her obvious choice because it’s already a staple in her wardrobe. “The flat just spoke to me, and it’s something that I’ll wear a lot,” Hadid says.
Unlike other celebrity shoe lines out there, Hadid was intent on making a wear-everywhere product, even if that meant sacrificing the KiraKira opportunities found in more OTT shoe styles. “You imagine that going into the Stuart Weitzman office is like Disneyland in terms of shoes, and it’s really easy to walk in and go right to the most sparkly and craziest pair you can find and be like, ‘I want to put my name on those,'” Hadid explains. “But I wanted to choose a shoe that I think was genuine to me, and when people looked at it, they’d say, ‘Oh, Gigi would wear those a lot.'”
Understated though they may be, Hadid has left her mark in personal touches throughout the shoe’s design. In particular, Hadid has a deep connection to the “evil eye” symbol embroidered on both mule styles. The “EYELOVE” style has one “evil eye” embroidered on the right shoe, while the “EYELOVEMORE” style has, well, more evil eyes. Hadid says the symbol reminds her of her family, her father in particular: “The ‘evil eye’ is meant to protect from bad energy and it’s something that my dad always had around the house as a Palestinian,” she says. “And it’s not only important in his culture, but a lot of different cultures around the world. It’s shown in different ways but it all had the same meaning of protecting you from bad energy.”Hadid adds that the “evil eye” offers positivity that she hopes will inspire Stuart Weitzman fans. “If you can put it on and be like, hey, today I’m inspired by this shoe to not let [negative] things affect me, then that’s great and that’s something that I want to put on an item,” she tells us.
There’s also a detail on the inside of the shoe that Hadid says came from a more useful place–and a cozier one. “I always like to wear flats, even in the winter,” Hadid explains. She wanted to offer a solution for the biggest problem to come from wearing flats in the winter: cold toes. “I was like, ‘I don’t know if this is weird to ask, but can I put something [in these shoes] to keep your toes warm?'” Hadid remembers. Stuart Weitzman answered her question by adding a soft, shearling lining to the inside of the shoe. Problem solved.
A pair of Hadid’s mules will set you back a bit: $498 for “EYELOVE” and $598 for “EYELOVEMORE.” On a typical day, Hadid would wear her mules with “great vintage jeans and a cool belt and a t-shirt.” She adds that a “great coat” like the statement varieties we’ve seen her wear of late is essential to the look. And if you thought a mule was only a casual shoe, think again: Hadid achieves what she calls an “elevated” look by pairing them with chic suiting and glittery accessories, like the outfit she wore for her interview with Glamour, which is featured below. “You can wear it both ways, and that’s what’s really nice about it,” she says.
While Hadid can wear her design all sorts of ways, she vouches for all forms of Stuart Weitzman shoes: “I’ve always thought that Stuart Weitzman are the only shoes that I can wear a full night without like, like being in pain,” she exclaims. To her, Stuart Weitzman has always been “a genius of the foot.”
Lucky for any of us who want to nab a Gigi Hadid wardrobe staple her second shoe collaboration with Stuart Weitzman is available in select Stuart Weitzman stores and online now. We’d recommend picking up a pair of while you can—these aren’t going to stay on the market for long.
See the campaign video for Gigi Hadid’s second collection with Stuart Weitzman, below.
Gigi Hadid Doesn’t Want to Be Your ‘Girl Next Door’
Gigi Hadid Narrowly Avoided Tripping Over Her Gown, Thanks to Bella Hadid