This 24-Year-Old Dessert Lover Started Her Own Baking Business
Like many 20-somethings, New Yorker Dani Beckerman loved dessert and baked in her spare time. But she did something most of us haven’t done: She turned her hobby into a full-fledged business, Jars by Dani.
“I have been cooking and baking forever. All throughout high school and college, I was the go-to girl if you were craving anything sweet,” Beckerman told us. “I have always loved mixing different textures and flavors in my desserts—it allows for the best taste, and layering things in jars made this more aesthetically pleasing.”
She tells us how she did it, along with five tips for turning any passion into a small business:
Look for the lightbulb moment: “I was walking around an art store and saw the jars, and I decided to make desserts in them for a dinner I was having for some friends. I put some pictures up on Instagram, and people starting inquiring if they could order!”
Use the power of social media: “The amount of interest and excitement that was generated by the pictures I put up on all my social media networks showed me that I had a very marketable product, so I went with it,” Beckerman says.
Be ready to roll up your sleeves: “I have been doing my own delivering all over Manhattan. For each day that I deliver, I put together a trendy outfit to incorporate the aspects of youth, fun, and fashion into my brand.”
Know the beginning will be challenging: “The hardest part about starting my own business is the amount of work it takes. Pulling multiple consecutive all-nighters is something I have gotten used to. But I’m not complaining!”
__Don’t be afraid to abandon your “safe” career: __”I was pre-med in college,” Beckerman told us. But after seeing that she could have success in baking, “I decided to follow this path instead.”
Her favorite flavor: “My favorite flavor combination is the original Jar. It has fudge brownie, chocolate mousse, whipped cream, sprinkles, and chocolate chips. All the layers combine to form one delicious texture.”