If dumping a bucket of ice-cold water on your head and filming it for Instagram was too wild for you, here’s another social-media-driven awareness stunt that’s starting to take hold—at least in celeb-land. Meet the #TwizzlerChallenge: When two people nibble away at a single Twizzler until they meet in the middle and kiss. The campaign is meant to support autism. Yes, that’s right.

Lena Dunham and Allison Williams did it.

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Meredith Vieira and Willie Geist did it.

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Kathie Lee Gifford and Matt Lauer did it.

Have you done the Twizzler Challenge?